You’ve launched your site, views are good and orders are coming in. But what if there was an easy way to reach an even bigger audience of potential customers, drive more visitors directly to your website visits and get even more orders coming through to you. Surely that’s an opportunity you wouldn’t want to miss?
Social Media Marketing is one of the best and most cost effective ways to drive sales to your website. Websites don’t get hits and clicks just by magic and it’s unlikely someone is going to stumble across your website unless you market it properly. This is where social media can provide a huge advantage.
Countless people of all ages, cultures and locations are logging into social media on a daily basis: so why wouldn’t you want to market to these people?
As of the fourth quarter of 2016, Facebook has 1.86 billion monthly active users, while twitter averaged 313 million monthly active users as of June 2016. Pinterest may be a newer platform by comparison but they were the fastest independently launched site to reach 10 million unique monthly users.
66% of Hong Kong’s population is now on social media which means your potential audience reach spans more than 4.6 million people.
And with the right support, Social Media Marketing to these people may be far easier than you’d think.
Facebook is the market leader in social media, and were the first network to offer paid advertising. Since their initial developments there is so much scope to advertise and market your products to Facebook users that you’d be silly to not plan it into your marketing strategy. 33% of Hong Kong residents have a Facebook account so it’s a large segment of market you should be looking to penetrate.
According to some recent social media industry figures, Twitter is ranked as one of the leading social networks worldwide based on active users. With the 288 million monthly users, it’s a large target of people you can’t afford to miss out on. Twitter is a fantastic tool for engaging in conversation and pushing forward your customer service, with almost every major brand choosing this as a means of communication with their customers.
The potential of video marketing for effectively raising awareness of your products and services with a global audience can no longer be ignored. More than 1 billion unique users visit YouTube each month; as a search engine, YouTube is second only to Google. But YouTube is more than just a platform for hosting videos; it’s also one of the most popular and interactive social media sites.
With Peak Online’s expert help, you can take full advantage of this continually growing market place to engage new customers, increase recognition and credibility of your company brand and drive more business to your website.
A lot of people think social media starts and ends with Facebook and Twitter, but Pinterest is a great connecting point with consumers. What most people are surprised to know is that Pinterest was the fastest site in history to reach 10 million unique monthly visitors. The social media’s site is strong in user engagement with popular topics and themes, and it is a platform if used correctly can produce a great return. Make sure you don’t miss it out from your social media marketing strategy.