Today, a successful business website needs informative, keyword-rich and error-free content more than it ever has before. In order to obtain the highest quality English copywriting and translation businesses and website owners should ensure that their web pages, blog entries, press releases and online marketing or email campaigns are written by native English-speaking content writers.
By insisting upon native English copywriting and translation businesses can obtain the peace of mind that their written communications make perfect logical and grammatical sense and are free from inadvertent punctuation or spelling mistakes.
The importance of professionally written and error-free web content to an organisation’s success cannot be overestimated. A study conducted by the respected Stanford University concluded that:
“Typographical errors (in web content) have roughly the same negative impact on a website’s credibility as a company’s legal or financial troubles.“
If further evidence was needed that poor-quality copywriting is detrimental to business, in an interview with the BBC in 2011 British entrepreneur Charles Duncombe stated that “an analysis of website figures shows a single spelling mistake can cut online sales in half”. Echoing the findings of the Stanford study, he added “Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility”.
Armed with the facts and data our website check provides you’ll be able to see, quickly and easily, just how well your website is contributing to the achievement of your business goals.
By delivering faultless, informative and engaging English copywriting and translation businesses benefit not only from increased customer confidence but also from higher rankings in search engine results.
Nowadays, the quality and value of a website’s content contributes enormously to the way in which it is rated by a search engine. Potential customers visit your website for its content. The better that content is, the more it will attract visitors and the more other websites will link to it. The more visitors and external links your website attracts as a result of its quality copy, the more favourably it will be ranked by search engines.
To sum up, if you’re a Hong Kong website owner and wish to attract more visitors, achieve a higher position in search engine results and improve business, your best solution is to obtain English copywriting and translation that has been produced to the highest standards by a native-English speaking writer and which fully satisfies the needs of your target audience.